If all the conspicuous, costly consumption over the holiday period drives you bananas, you might want to don a plaid ensemble on November 27th and join in a campaign to promote shopping at local businesses.

Yes it’s still consumption, but at least you will be supporting the local economy rather than an anonymous big-box giant.

The indie business movement has been growing in the Bay Area with local initiatives including Buy Local Berkeley, Oakland Grown and Oakland Unwrapped. Plaid Friday was created by two local independent businesses, Blankspace Gallery and the Compound Gallery, to “elevate awareness of the abundant and thriving independent businesses located in neighborhoods throughout the East Bay”.

Look for the special plaid placards at many Oakland stores and Berkeley shops such as Slash, Paco Collars Store, Mignonne Decor and Local 123.

Read all about Plaid Friday here.

Tracey Taylor is co-founder of Berkeleyside and co-founder and editorial director of Cityside, the nonprofit parent to Berkeleyside and The Oaklandside. Before launching Berkeleyside, Tracey wrote for...