A new development of mixed-use apartments is set to rise at 2600 Shattuck Ave. after developer City Centric secured entitlements to build the $60 million project.

The hope is that the development — which will include 155 units, a 188-spot parking garage and 19,600 square feet of retail space —will revitalize something of a dead zone in Berkeley.

“Our vision is to really create a sense of place and really transform the neighborhood,” City Centric co-founder Mark Rhoades told the San Francisco Business Times.

Parker Place (rendered above) will consist of studios and one-, two- and three-bedroom apartments, 20% of which will be offered below market rate.

City Centric is a real estate development partnership focusing exclusively on development projects in Berkeley. Ali Kashani and Mark Rhoades founded the company in 2007, before which they had a role in over 20 development projects in the city.

Completed City Centric projects include the Wesley Foundation, Peralta Creek and the Warm Springs Professional Center. The company is also looking to develop the space at 1200 Ashby Ave. as another mixed-use project.

Tracey Taylor is co-founder of Berkeleyside and co-founder and editorial director of Cityside, the nonprofit parent to Berkeleyside and The Oaklandside. Before launching Berkeleyside, Tracey wrote for...