Leah Shellada’s photo from Halloween celebrations on Mariposa Street seemed the right way to mark the Giants’ first World Series championship since 1954 (disclosure: my mother used to sneak into games at the Polo Grounds when she should have been going to school).

Lance Knobel (Berkeleyside co-founder) has been a journalist for nearly 40 years. Much of his career was in business journalism. He was editor-in-chief of both Management Today, the leading business magazine...