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Pegasus Books on Shattuck is jammed for its New Year’s Day calendar sale. Photo: Ted Friedman

For over 30 years, a slightly eccentric Berkeley tradition has been building: flocking to Pegasus Books on Shattuck or Solano to buy a calendar on New Year’s Day. Calendars are $3.99 or three for $10 (the sale continues until the stock runs out, but “the best ones” go on day one). Pegasus dubs it “the earth’s biggest calendar sale,” but whether that’s true or not, there’s ample evidence that Berkeleyans like physical calendars even in an era when most have calendars on their smartphone and computer. 

Precious calendars in hand, sale aficionados patiently wait in line at the Solano store. Photo: Ted Friedman

If staying informed about what goes on in your city is important to you in the coming year, then please consider becoming a Berkeleyside Member and chipping in to help fund local journalism. Members get invited to special parties, get first dibs and discounts on tickets to events, a behind-the-scenes newsletter, and the knowledge that a contribution will keep the news reporting flowing.

Lance Knobel (Berkeleyside co-founder) has been a journalist for nearly 40 years. Much of his career was in business journalism. He was editor-in-chief of both Management Today, the leading business magazine...