For over 30 years, a slightly eccentric Berkeley tradition has been building: flocking to Pegasus Books on Shattuck or Solano to buy a calendar on New Year’s Day. Calendars are $3.99 or three for $10 (the sale continues until the stock runs out, but “the best ones” go on day one). Pegasus dubs it “the earth’s biggest calendar sale,” but whether that’s true or not, there’s ample evidence that Berkeleyans like physical calendars even in an era when most have calendars on their smartphone and computer.
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