Downtown Berkeley launches new marketing campaign

Downtown Berkeley Association is hanging 85 colorful double banners from downtown Berkeley’s lampposts to launch a new branding campaign, “Meet Me Downtown.” The campaign is being led by the DBA with five partners, the new Berkeley Art Museum and Pacific Film Archive, the new UC Theatre, Berkeley Rep, Freight & Salvage and Visit Berkeley. “This marks the beginning of the revitalization of the downtown that we’ve been building towards over the last few years,” said John Caner, CEO of the DBA. “The museum is the biggest thing that has happened downtown since the opening of BART, and the UC Theatre is a major venue. It’s the beginning of a fundamental shift.”  BAMPFA opens at the end of January and the refurbished UC Theatre plans to announce its first shows in January for a spring 2016 opening. Berkeley Rep’s revamped Thrust stage, renamed the Peet’s Theatre, opens on Jan. 9. The campaign is gearing up just days after the Berkeley City Council gave approval for the construction of an 18-story, 302-unit apartment complex with ground floor retail and ten new movie theaters. The DBA was a strong proponent of the 2211 Harold Way building because it believed it would bring hundreds of new residents to … Continue reading Downtown Berkeley launches new marketing campaign