This story is brought to you by Equinox which is opening in downtown Berkeley in spring 2017.
A new fitness club in Berkeley is opening for those of us looking to maximize our potential in 2017. Equinox is an expert in high-performance living. The brand celebrated its 25th anniversary this year, and now boasts 85 upscale, full-service clubs around the country, as well as in London, Toronto and Vancouver.
On the back of several successful Bay Area clubs — in San Francisco, San Mateo and Palo Alto — Equinox is planning an East Bay expansion, and is starting with downtown Berkeley. Equinox chose Berkeley because it was inspired by its vibrant population, its progressive ambience, and its physically active community’s commitment to living a high-performance life.
Scheduled to open in spring 2017 at 2600 Shattuck Ave. (between Parker and Carleton), the two-story club promises challenging and innovative group fitness classes, as well as dedicated studios for yoga, Pilates and cycling, strength-training equipment, and unparalleled personal training.
And Equinox doesn’t stop there. The Equinox philosophy of “it’s not fitness, it’s life” sets the tone for an integrated and holistic in-club experience. Members can complement their work-out with healthy, reviving options from the EarthBar, or wind down with a treatment at The Spa. No time for a full massage? You can find relief in the eucalyptus-infused steam rooms. And The Shop’s selection of essentials and performance wear will ensure you’re ready to work out in style.
The club also makes keeping fit while juggling life with young kids possible. Children aged three months and older can play in Equinox’s supervised Kids Club while you work out. The facility also offers a convenient parking area for members.
The interior space for all Equinox clubs is design-forward and visually stimulating — an effort to provide a sophisticated, high-quality lifestyle experience. Amenities will include Wi-Fi, locker rooms stocked with Kiehl’s products and eucalyptus towels.
A variety of Equinox membership options are available, including single club, regional access, and more. And there is no better time to join than now. Individuals who join during Equinox’s pre-sale period lock in preferred launch rates and a host of other charter member benefits, such as pop-up classes and lifestyle events that will be hosted before the club even opens — giving its first members a taste of what to expect from the Equinox experience.
This story is written and sponsored by Equinox. If you are interested in learning more about Equinox membership, contact the General Manager, Jennifer Cochran, at jennifer.cochran@equinox.com, or visit the Pre-Sale Office at 2598 Shattuck Ave. Tel: 510-982 5076.
