The soda tax has generated $5 million. It has been invested into programs serving those traditionally targeted by soda beverage companies.
For us in Berkeley, the historic campaign to pass Measure D (the soda tax) ended on Nov. 4, 2014, when over 76% of Berkeley overwhelmingly voted yes. Yet the campaign has not ended for Big Soda. Having spent over $2 million (almost $50 per voter!) during the campaign, Big Soda has embarked on a campaign […]