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ELECTION 2022: What to know | WILDFIRES: Prepare | COVID: Get a booster | IDEA MAKERS EVENT: Jay Caspian Kang + Khiara Bridges

Posted inBusiness

New street banners give Berkeley neighborhoods identity

A number of colorful new street banners have appeared in Berkeley’s Adeline-Ashby and Sacramento Street neighborhoods. They are the result of a city-funded effort to help discrete commercial districts brand themselves and promote what they see as their distinct attributes. The initiative involved UC Berkeley students interviewing local merchants and Berkeley marketing company Radiant Brands working […]