Berkeley’s sugary drink consumption has dropped 21% in the wake of the city’s soda tax, says study.
A new Berkeley “panel of experts” charged with allocating money collected from the city’s new soda tax met for the first time Tuesday night.
Berkeley’s soda tax generated $116,000 in revenue in its first month of operation, city officials and advocates said Monday.
The city of Berkeley has put out a call for experts interested in joining a new advisory panel to set spending priorities for “soda tax” dollars approved by voters in November. Four Berkeley City Council members who make up a subcommittee focused on Measure D, the sugar-sweetened beverage tax, released the application to the community in late December. […]
The city of Berkeley was basking in glory Wednesday over its passage of the nation’s first soda tax, an accomplishment that the beverage industry dismissed as just a whacky — and inconsequential — victory. Although the soda industry was quick to release a press statement Tuesday night after San Francisco’s defeat of a 2-cent-an-ounce tax […]
2014 will go down in history as the most expensive election ever held in Berkeley, with around $3.6 million spent on two ballot items alone. The two items — Measure D, which would levy a 1-cent-per-ounce tax on sugary drinks, and Measure R, which would substantially strengthen the environmental requirements for tall buildings in downtown Berkeley […]
On Nov. 4, Berkeley voters will show where they stand on Measure D, the so-called Soda Tax. The proposed tax on sugary beverages has been one of the most hotly debated Berkeley issues in the city’s history, and certainly one that has brought in record levels of campaign expenditure. The No on Measure D lobby has spent $2.3 million […]
Former New York City Mayor Michael Bloomberg, who fought unsuccessfully to establish a cap on the size of soda portions sold in that city, has donated $85,000 to the Yes on Measure D campaign. His contribution – the largest the soda tax advocates have gotten to date – is one of three significant donations made […]
Any traveler who walked into the Ashby BART station Wednesday night would have been barraged by “No on Measure D” ads. They were plastered on the walls across from the trains, pinned to spaces near the ticket machine, and laid out on the floor of the station. It’s known as saturation advertising and the No […]
I am a strong supporter of Measure D, the sugary beverage tax, but recently I was recruited to help the No on D campaign. In exchange for my participation, I received $100 and a behind-the-scenes look at what the single largest political contribution in Berkeley’s history is paying for. This is how it happened: at […]
The beverage industry in recent days contributed another $600,000 to its fight to defeat Measure D, a proposed tax in Berkeley on sugary beverages, bringing the amount it has given so far to $1.4 million. The contribution comes on top of $7.7 million the beverage industry has donated to stop a similar soda tax measure […]
The political arm of the American Beverage Association donated $500,000 on Sept. 16 to fight a proposed tax on sugary beverages in Berkeley.