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Posted inBusiness, Nosh

McDonald’s tries to rebrand itself in Berkeley of all places

In an attempt to rebrand its current image as a place that only serves fatty fast food and super-size sodas, McDonald’s Corporation has launched a makeover campaign. Titled “Rediscover What’s Under the Arches,” the marketing effort includes reaching out to stealth taste-makers like mommy and food bloggers to show them that the menu at the […]