The tax has generated about $5 million since its inception in 2015. Numerous community groups that have gotten funding met recently to talk about what they have done with the funds — and to celebrate.
Measure D
Posted inCity, Community, Nosh, Schools
After Berkeley soda tax, sugary drinks less popular
Berkeley’s sugary drink consumption has dropped 21% in the wake of the city’s soda tax, says study.
Posted inCity, Community, Nosh, Schools
Council approves $1.5M to fight soda consumption
Officials voted Tuesday night to step up the fight against sugary drinks in Berkeley.
Posted inCity
Berkeley’s new soda tax panel begins its work
A new Berkeley “panel of experts” charged with allocating money collected from the city’s new soda tax met for the first time Tuesday night.
Posted inCity
Soda tax raises $116,000 of revenue in first month
Berkeley’s soda tax generated $116,000 in revenue in its first month of operation, city officials and advocates said Monday.
Posted inOpinion
Op-ed: The Berkeley tax may have passed, but the campaign has not ended for Big Soda
For us in Berkeley, the historic campaign to pass Measure D (the soda tax) ended on Nov. 4, 2014, when over 76% of Berkeley overwhelmingly voted yes. Yet the campaign has not ended for Big Soda. Having spent over $2 million (almost $50 per voter!) during the campaign, Big Soda has embarked on a campaign […]
Posted inCity
Soda distributors frustrated at city of Berkeley’s lack of guidance on soda tax
Dr. Pepper Snapple Group in Walnut Creek is one of multiple distributors frustrated by the lack of guidance from the city of Berkeley over the soda tax. Photo: Eric Lynch As the co-owner of the San Francisco-based Waterloo Beverages company, Camilo Malaver enjoyed doing business in Berkeley. But he did not want anything to do […]
Posted inCity
Around $3.4M spent on Berkeley soda tax campaign
Despite an ad blitz, in which the No on Measure D campaign covered the Ashby BART station with signs – on the floor, on the walls, and next to the ticket machines, the measure to tax sugary drinks passed. Photo: Marian Mabel Despite an ad blitz, in which the No on Measure D campaign covered […]
Posted inBusiness
Dollar Tree pulls soda off shelves after soda tax
Dollar Tree stores in Berkeley have stopped selling soda because of the city’s new tax on sugar-sweetened drinks.
Posted inArts
Big Soda unmasked: It’s not as sweet as you think
A review of Citizen Coke: The Making of Coca-Cola Capitalism, by Bartow J. Elmore ***** (5 out of 5) Since my fellow citizens and I in Berkeley recently approved a tax on sweetened soft drinks— by a margin of 3-to-1, of course! — despite a multi-million dollar campaign by Big Soda, I thought it might be […]
Posted inCity, Community
Berkeley seeks experts for ‘soda tax’ advisory panel
Vicki Alexander, co-chair of the Yes on D campaign, at a pro-soda-tax demonstration in July. Photo: Berkeley vs Big Soda The city of Berkeley has put out a call for experts interested in joining a new advisory panel to set spending priorities for “soda tax” dollars approved by voters in November. Four Berkeley City Council members […]
Posted inSchools
Berkeley School Board primer: Soda tax panel, new personnel commissioner, recess restriction
The Berkeley School Board at an August 2014 meeting. Photo: Mark Coplan/BUSD The Berkeley School Board at an August 2014 meeting. Photo: Mark Coplan/BUSD The Berkeley schools Board of Education meets tonight (Wednesday, Nov. 19) for a closed session at 6 p.m., followed by its regular meeting at 7:30 p.m. Follow along via the Nov. 19 agenda packet. The board will […]
