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ELECTION 2022: What you need to know | WILDFIRES: Prepare | OMICRON: Get a booster | IDEA MAKERS: Our new event series

Posted inOpinion

Op-ed: The Berkeley tax may have passed, but the campaign has not ended for Big Soda

For us in Berkeley, the historic campaign to pass Measure D (the soda tax) ended on Nov. 4, 2014, when over 76% of Berkeley overwhelmingly voted yes. Yet the campaign has not ended for Big Soda. Having spent over $2 million (almost $50 per voter!) during the campaign, Big Soda has embarked on a campaign […]

Posted inCity

Soda distributors frustrated at city of Berkeley’s lack of guidance on soda tax

As the co-owner of the San Francisco-based Waterloo Beverages company, Camilo Malaver enjoyed doing business in Berkeley. But he did not want anything to do with Berkeley after voters adopted a soda tax in November. In January, when the tax was implemented, Malaver decided to stop restocking his supply of craft sodas and naturally sweetened […]

Posted inCity

Around $3.4M spent on Berkeley soda tax campaign

The tally is in: the campaign surrounding Measure D, the one cent per ounce tax on sugary beverages, cost $3,374,155, according to recently filed campaign statements. The soda industry spent $2,445,107 to unsuccessfully battle Measure D in the November election, with most of the funds going to campaign consultants and media companies, according to the campaign statements. […]

Posted inCity, Community

Berkeley seeks experts for ‘soda tax’ advisory panel

The city of Berkeley has put out a call for experts interested in joining a new advisory panel to set spending priorities for “soda tax” dollars approved by voters in November. Four Berkeley City Council members who make up a subcommittee focused on Measure D, the sugar-sweetened beverage tax, released the application to the community in late December. […]

Posted inSchools

Berkeley School Board primer: Soda tax panel, new personnel commissioner, recess restriction

The Berkeley schools Board of Education meets tonight (Wednesday, Nov. 19) for a closed session at 6 p.m., followed by its regular meeting at 7:30 p.m.  Follow along via the Nov. 19 agenda packet. The board will vote on a recess restriction policy, appoint a new member of the BUSD Personnel Commission, and nominate candidates for the city’s new […]