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Shake Shack, the burger chain known for its smash-style patties and crinkle cut fries, opened its first East Bay outpost during some of the most challenging days of the pandemic — Dec. 2020, when coronavirus case rates were skyrocketing and a vaccine still seemed fairly far away.
The crisis prompted the New York-based company to put a pause on its ambitious Bay Area expansion plans, and its 1954 Telegraph Ave. location remains its only East Bay spot. That means that restaurant is the epicenter of its local collaborations and events, like one with Oakland’s Red Bay Coffee Roasters planned for Friday, March 4.
According to a Shake Shack spokesperson, starting at 11:00 a.m. next Friday, Shake Shack “will host a day of food, fun, music, and art with the Red Bay Coffee team.” The local roaster’s coffee van will be parked on site; Oakland musician KevChoice and students from the Oakland School for the Arts will perform; and local artist Jarold Cadion “will be painting live onsite, using Red Bay Coffee as his medium.”
This isn’t the first time Cadion has painted with coffee as part of a brand partnership — according to his website, he’s also created works using Philz Coffee and Chameleon Cold Brew. In fact, he has a whole section on his site related to his coffee painting process! Apparently, vodka is a key ingredient if you want to use coffee as an artistic medium. (In the paint, not to drink.)
The purpose of next week’s shindig is to “connect with the Oakland community,” a Shake Shack spokesperson told Nosh. Also of note: starting today, Oakland’s Shake Shack will be serving a special frozen dessert made with Red Bay coffee. It’s called the Wake & Shake, and is made with vanilla frozen custard, maple syrup, and orange zest. On top, there’s whipped cream and orange candies.
“Traditionally, Shake Shack would have had greater opportunities to connect but with COVID restrictions, etc. it hasn’t really been possible,” a Shake Shack spokesperson said, and to that point, all attendees of next Friday’s event must provide proof of vaccination and wear a mask to enter. If you can’t make it next Friday, but still want a Wake & Shake, the concoction will be available at Shake Shack’s Oakland location, only, until April 25.
